We decided to target singles ages 30-50 year olds, both male and female. We chose this because its a large upcoming market in which there are lots of possible events that could be held at the the park that cater for this niche target market. We wanted to come up with a unique and innovative experience which will be held at the Yorkshire Sculpture Park, a perfect place for to meet. The target markets user needs would be to find a love or a soul mate via the dating service but continue to use the park as a place to meet one another, each week or month by having events taking place within the parks grounds, this way we are not only targeting the market by their age but also by their interests. The target markets, product needs would consist of buying products for each other as well as personal use. The target markets geographic location is fairly local, therefore in all areas of yorkshire, people travel far and wide on dating websites. The target markets demographic and lifestyles are single, widow or divorced, may have a family or not it would depend on the circumstances in which they are single, socialising with friends, working, going to the gym and much more. would be local to all areas of yorkshire
Nowadays dating is online on such websites as http://uk.match.com/, and http://www.eharmony.co.uk/. We feel this is less personal, by bringing dating to the the yorkshire sculpture park we feel it can make a difference to people and they can finally meet their match in person and the 21st century dating experience.
